A brand new sub-brand programme for Unlocking Potential needed an eye-catching logo to resonate with SMEs at various stages in their businesses. With ESF and ERDF funding available, it was vital that these businesses were attracted to the branding in order to encourage growth and business development in Cornwall. The design needed to fit with existing branding for Unlocking Potential but still needed to offer something distinctive.
Through a rigorous naming and branding process, we created a fresh logo for the programme pulling in aspects from the overarching Unlocking Potential brand.
The programme was launched with the new brand and plenty of supporting marketing collateral. We created promotional postcards, pull-up banner, email signatures, business cards, A4 and A5 folders as well as an event stand, badges and promotional leaflets and materials.
Striking secondary branding and strong imagery ensured the new programme was recognisable, fresh and engaging. Our collateral has been used at several events across the county and the programme has helped support outstanding business growth in Cornwall.
