Website design and brand refresh for Sellectronics

The brief

Sellectronics are a leading electronic manufacturing company based in Cornwall. They came to us for help with streamlining their WordPress website and looking at giving their brand a refresh. The site needed to reinforce their exceptional reputation, showcase their capabilities, clearly help with lead generation and be a place to help recruit staff for this growing firm.

What we did

We gave their current brand a polish, changing the colours to a navy blue and grey combination. We considered the user journey in detail and designed a site that would make navigation to the desired areas seamless for the user. We then worked closely with the client to integrate the new brand guidelines into a bespoke template and theme that would meet the core business goals.

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What happened next

Using the new brand layouts, we created icons for use on the website to communicate their service offering in a clear and effective way to users.
Once the site designs were approved, we set about developing the site using mobile responsive layouts to ensure a seamless and consistent user experience across all devices and screen sizes. Once development was complete, the testing and population ensured that the site was fully ready to go live.

The outcome

We worked closely with the client to produce a website to the required specification in a tight time frame. The site offers users a clear navigation and messaging that is optimised for use across all screen sizes. Sellectronics are using their new branding across their communications, even using the icons we designed to create vinyl stickers for the walls of their new offices to showcase their brand identity to staff and visitors.

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