The Brief
Eight Wire was hired by PFA Research to rebrand and promote the What Cornwall Thinks initiative. Our objective was to help gather the 10,000 survey responses the project aims to collect.
What Cornwall Thinks
A complete marketing campaign to encourage sign up to survey community
What we did...
We developed a refreshed brand and website, accompanied by a comprehensive suite of marketing materials, both online and offline. This included a focused social media campaign to raise awareness, print advertisements, flyer distribution, PR efforts, and a launch event.
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What happened next...
To engage a wide audience, we designed targeted campaigns for specific subgroups in the population (such as: students, professional, traditional Cornish industries, over 70’s, etc) while maintaining a cohesive overall brand identity. The design featured a vibrant, eye-catching pop art style, leveraging AI-generated imagery to produce unique visuals that distinguished the brand from others in the market.
The Outcome
All the foundational graphics and materials have been completed, and a marketing calendar has been established. Early signs are promising, and the initial project is set to run until March 2025, so no definitive conclusions can be made at this stage. We will continue to monitor progress and feedback findings into the marketing on a bimonthly basis.
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