The brief

Wharfside Village is a residential and commercial development in the heart of Penzance. In the development stage of this project, we liaised with the client to develop a premium and striking brand for the bespoke residential development which was being created above the existing Wharfside shopping complex. We then planned to incorporating the brand into a stylish marketing brochure and insert for phase one of the build. Placing the stunning sea views, outstanding landscape and vibrant community at the forefront of all designs.

What we did

We started by creating a visual brand for Wharfside Village which reflected its marine nature and the buildings history. When complete we then designed the promotional brochure which not only described the development but also highlighted the magnificent the town and surrounding area into which it was set. To ensure the brochure would not become redundant during each phase of the development we also created a separate  six page insert which focused solely on those units which would be available in the first phase. We also created further signage and graphics to be displayed in the sales room within the shopping complex and in and around Penzance.

What happened next

The project then progressed to the commercial units below the residential area. We created a separate yet linked brand for the commercial side of the development, giving it a distinct identity by shaping the outer box like a tie on shopping label. From this we looked at graphics which could be attached to the windows of vacant premises to advertise those which were available as well as the residential units above. The next phase was then to created a website that would market both sides of this diverse project.

The outcome

The outcome is two complete brand identities for the residential and commercial side of this development. The brochures are available to collect from various locations and accessible online. Since then we have continued working alongside Royden Asset Management Limited and have started designing graphics for the Phase 2 insert and we have started building a new website to truly show off this stunning development.

Website coming soon