Elemental is an adventure company based in Cornwall offering a range of local beach activities as well as school group adventures in Cornwall and the French Alps.
They came to Eight Wire needing a fresh approach to their printed marketing and promotional material. They wanted to gain some consistency to their output, ensuring the brand identity was recognisable across both sides of the business.
We started by talking through the brief with the client, working out what was needed and when. After establishing which designs were required first and who the target audience were, we began to put together some designs for pull up banners, posters and flyers. Using the existing brand we created some fresh graphics to use as secondary artwork which could be applied across a range of media.
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The client was pleased with how the new graphics brought a fresh look and feel to their marketing media. While still remaining on brand, we brought their promotional artwork to life and created a consistent feel across the board. Following on from the initial printed work, we went on to design graphics for branded clothing.
The artwork we designed is being used across a number of different outlets and locations. They are using it to speak with schools as well as the local community and potential customers further afield. The campaign so far has been highly successful, with new customers showing interest and many bookings being made.
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