The Wetwheels Foundation offers the opportunity to people with any disability to be able to get on board a powerboat and enjoy the experience. We were approached by their South West operator to celebrate their launch and raise their profile in Cornwall and the South West with a social media and PR campaign.
First, we sat down with the team to understand what they wanted to achieve. We then analysed their social media, identifying ways in which the content could be improved to reach a bigger audience. We also looked at what other marketing strategies could be used to help build awareness in Cornwall and the South West.
Once we had gained a good understanding of their aims, we got to work on ideas for social media content and identified what PR strategies could be used to amplify their South West launch.
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We started building their social media following by creating engaging organic and paid content, ensuring it was targeted at the intended audience.
We created an extensive PR campaign for their launch, including written PR and videos to communicate what they do. This was created to build awareness and included a video story highlighting the work Wetwheels South West does.
Beyond the initial launch, we created a short term marketing strategy for the team to follow, incorporating relevant marketing channels and messaging to improve their brand awareness,
We also worked on various other press releases and provided the team with advice on clear communication around Covid-19 restrictions, email marketing strategies and ongoing advice around newsletters and social media.
Wetwheels South West has received local and regional press by major news channels and publishers. The PR campaign for their launch appeared on BBC Spotlight with consecutive press releases for their charity skydive and work with the Little Harbour garnering coverage by BBC Radio Cornwall. They have also received mentions in the Truro Voice, the Falmouth Packet and Business Cornwall.
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